Company History

2023 sees a brand new look for Addica as the company is rebranded and refreshed. The name and logo may have changed but the knowledge, experience and quality still exists. The same friendly team are just a phone call away.

The original business, Coventry Silver Craft Company was founded in 1945, by a gentleman called Ernest Williams. Mr. Williams was a skilled metal worker, starting the company in his garden shed, in Coventry. Eventually the business moved to a workshop, on the site of the current University. The business continued to grow and moved again to a purpose built work shop.

In 2017, Coventry Silver Craft was purchased by Worcestershire Medal Service and its sister company Gladman and Norman. This was a fantastic opportunity to combine knowledge, skills and product range.

March 2020, when the world came to a grinding halt, the business briefly closed it doors due to the nationwide Covid-19 lock down. The months to follow were challenging as events , clubs and gatherings no longer took place in the strict social distanced world we lived in. With the hard work and dedication of the staff members, the business pulled through.

At this point in time it was decided that Coventry Silver Craft would have fresh new look, new website and new logo. We feel it is the right time to rebrand and build a successful business for the future. From this year we will be re launching as Addica Ltd.