Why use Promotional Merchandise?

Promotional merchandise is really an effective part of the marketing mix. High impact and low cost it helps accentuate any marketing campaign, product or event. Does it work, I hear you ask? You guessed it! Here at Addica Ltd we think it does. Well of course we would, however, don’t take our word for it.

Research carried out by the British Merchandise Association (BPMA) involved asking buyers and marketeers about why they believe it is important to include promotional merchandise in their market plans. BPMA found that 46% believed that promotional merchandise created the ability to create loyalty, 52% said that the brand message lasts longer and a massive 69% find its targets customers effectively.

The study also concluded that 63% of people asked, rely on promotional merchandise for ‘brand awareness and rebranding’ help generate brand awareness. The Promotional Products Association International (PPAI) published a survey to established why organisations purchase Promotional Merchandise. An amazing 96% of people questioned believe branded products to be an effective form of advertising. That’s massive!

The three biggest influences when buyers look to buy promotional items are quality, type, and price. Environmentally friendly items are also a big pull. Here at Addica Ltd we pride ourselves on the quality of our merchandise, product knowledge and customer service. We are dedicated to working with customers to develop products for your event. Not only do we hold ISO9001:2015 accreditation for quality but ISO14001 for environmental standards. If you have any questions or enquiries, please contact us via our bespoke page or email us at sales@addica.co.uk.